Aims and Objectives

Shine School Media Awards have been designed to:

Encourage an interest in developing publishing skills in young people, helping them to improve literacy, nurture creativity, develop commercial and business skills, encourage teamwork and develop leadership skills
Raise awareness and understanding of the skills required by the media and graphic arts industries, such as commercial awareness, leadership, editorial flair, circulation strategy and design and production and encourage school-leavers to consider the media and graphic arts industries as a career choice
Raise awareness of the importance of respecting copyright and the ownership of intellectual property. CLA is aware copyright can be confusing so they have put together this quick (and jargon-free) guide for students downloadable at http://www.cla.co.uk/data/studentguidetocopyright.pdf
Develop an informed awareness of the need for sustainable strategies to address environmental issues
Promote interaction between departments within schools, including English, Art & Design, Business Studies and IT, interaction with the local community and between pupils, teachers and the wider business community
Recognise achievement and reward winning entries at a special gala awards ceremony at Stationers’ Hall in London on Monday 25 June 2012